The Most Reputable SEO Company in Australia

SEO or search engine optimisation is a part of the internet marketing mix with the objective to increase position of a website (or a web page) in the organic search results. Together with other online marketing disciplines, SEO falls under the category of search engine marketing or “SEM” which is often attributed to paid listings only. Sites which appear higher in the search engine results are more frequently visited and as a result enjoy higher amount of traffic. A good SEO company will research keywords, competitors and technical aspects of their client’s website and create a custom strategy based on all available opportunities.

Dejan SEO is the most reputable search engine optimisation company in Australia with offices in Sydney, Melbourne and Brisbane. We offer safe and long-lasting results.

What makes Dejan SEO special?

Google Partner

What separates us from other SEO companies is our unique targeting methodology backed with in-house tools and software which are available only to our clients. With unmatched research capabilities our team delivers business intelligence which goes beyond standard data sets. Our strategic advice is geared towards maximum impact / quickest timing activities sure to deliver excellent ROI. Demand for our services is always high allowing Dejan SEO to expand beyond Brisbane to Sydney and Melbourne, providing SEO strategies to Australia’s top brands.

 

Ranking Factors

SEO Rankings Graph

When deciding on which type of SEO packages will be right for you and your business or providing custom SEO services, our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimisation service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.

The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link acquisition methods which ensure our clients maintain their high rankings – indefinitely.

SEO Strategy

We approach SEO strategically in order to maximise the value of our service and ensure excellent return on investment for our clients. Search engines such as Google, Yahoo and Bing are regularly introducing new features and improving their search quality through algorithm changes. Our SEO consultants keep up with the latest trends in the industry and closely monitor opportunities in various types of search verticals. In addition to classic search engine result pages (SERPs) your SEO strategy may cover product, image and video search, local search and temporal methods such as real time search and news results.

Custom SEO Solution Example:

The key to the right strategy could be in combination of different factors. For example, an e-commerce website may have only 50% of its content indexed by Google and the other 50% does not seem to rank as high as it should. One of potential solutions would be to prevent any tag duplication, make content more unique and encourage others to link to the site. The site could also have a simple problem with its navigational or URL structure causing cyclical references, duplication of content and other canonical issues.

Safety

We are a white hat SEO company and you will be pleased to know that we comply with search engine quality guidelines and Google’s SEO recommendations. Employing black hat SEO techniques (spamdexing) including article spinning, blog and forum spamming, keyword stuffing, cloaking and link farms can produce short lived results but eventually results in a penalty and the website affected is promptly removed from results. This is surely part of nobody’s long term marketing strategy. Google’s spam catching capabilities are becoming more refined each year and introduction of Panda and Penguin search quality algorithms has made an enormous impact on how SEO is done today.

Beyond SEO

We are well-known as SEO experts but it’s worth mentioning that we can assist you on a much broader level. Some of the services we also offer include: conversion rate optimisation (CRO), social media optimisation (SMO), pay per click (PPC), viral marketing, content writing, web design, multimedia, programming and development.

To discuss improving your company website’s ranking, call us at 1300 123 736 or email us today!

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